The Workplace

What Exactly Is My Job, Anyway?

On content, and copy, and communicating, and what you can get paid to write

Jul 22, 2024 •

No One Wants to "Get Started"

My unified theory of calls to action

Jul 8, 2024 •

How Not to Be a Jerk

A useful primer on inclusive language

Jun 24, 2024 •

You Know, We Could Test That

There's a difference between what you think and what you know.

May 13, 2024 •

Absurdist Micro-Nonfiction

A collection of my favorite work anecdotes

Apr 1, 2024 •

Marketing Can't Fix a Bad Product

The #1 lesson of my career

Mar 4, 2024 •

Everyone Hates Marketing

So what's a marketing copywriter to do?

Feb 19, 2024 •

Just a Few Links to Tide You Over

It's too cold to write this week anyway

Jan 22, 2024 •

WTF Is Up With Political Fundraising Emails?

A marketing language expert tells all

Jan 15, 2024 •

Why Do People in Healthcare Write Like That?

Short answer: lawyers.

Jan 8, 2024 •

My Top Writing Resources of 2023

Because everyone loves a year-end wrap-up post!

Dec 18, 2023 •

No, We Can't All Write

Why copywriters are still necessary, even in the age of ChatGPT

Dec 4, 2023 •

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